DOGS WILL EAT ANYTHING. DON’T LET THEM.
The Blue Buffalo brief was simple: How do we break out of our timeworn ingredient comparison creative for a breakthrough competitive campaign? How do we throw shade in a way that stays true to our good-natured brand and is relatable and engaging on social? It boils down to a undeniable Pet Parent truth: with rare exception, dogs really will eat whatever you give them. That means it’s up to the people who love them to make the better choice. Thus was born the ultimate call to inaction: Dogs will eat anything. Don’t let them.
