IN DOGS WE TRUST (PITCH)
Tasked with launching beloved EU pet food brand Edgard & Cooper in the U.S., we were inspired by one key insight: Edgard & Cooper is already loved by more than 1 million pets across Europe. This impressive stat not only offers context and credibility for the American shopper; it also connects to deeper, emotional truth about the trust we all have in our four-legged best friends. Enter “In Dogs We Trust,” a launch campaign would both introduce the brand and build on existing EU creative showcasing “real” reviews from the dogs themselbes.
