KITTY’S MOST WANTED

The cat food aisle can feel a lot like the Wild West — a lawless land of lofty claims and endless competition. There are dozens of options vying for our cats’ approval, and one little bowl ain’t big enough for all of them. Fortunately, there’s only one winner when it comes to exceptional taste from superior ingredients. When we discovered that 7 out of 10 cats prefer BLUE Tastefuls to Iams, it set the stage for the ultimate standoff TV spot. From there we built a highly stylized, wildly entertaining campaign that leaves that other brand in the dust.