MAKE THE YEARS COUNT (PITCH)
For over 20 years, the Blue Buffalo Master Brand has remained true to its core ethos of loving and feeding pets like family. So how do we evolve that messaging for a new generation of Pet Parents — once increasingly focused on longevity, skeptical on value, and insistent on bringing their pets into all aspects of human life? Enter my F25 pitch “Make the Years Count,” which performed extremely well in consumer testing for striking the perfect balance of timeless sentimentality and modern sensibilities.
